Levi’s Launches New Campaign With Beyoncé.

Levi’s has launched its new campaign, "REIIMAGINE," featuring global icon Beyoncé. Following the release of her track “Levii's Jeans” from her album Cowboy Carter, the campaign reinterprets classic Levi’s looks through Beyoncé’s lens, celebrating the brand’s legacy of self-expression and cultural impact.

My role in this project was to illustrate and design the "Horsii" — a reinterpretation of Beyoncé's pose on top of her horse, while paying tribute to the classic horses found on Levi’s clothing labels. The Horsii was primarily used in the global print campaign and became highly recognized by fans as the main icon of the campaign. After illustrating it, I had the idea to re-create it through wood engraving to capture the tradition and texture of western wood types from back in the day.