Adidas continues its Impossible Is Nothing story with a new campaign for 2022.

Diversity and inclusion are central themes in this initiative, with the campaign beautifully highlighting powerful women who are breaking down barriers and advancing gender equity. Featuring talent from the worlds of sports and entertainment, the campaign stars actress Hoyeon Jung, volleyball player Tifanny Abreu, runner Fatima Ibrahimi, skateboarder Momiji Nishiya, basketball player Asma Elbadawi, yoga teacher Jessamyn Stanley, and model Ellie Goldstein. This time, the brand celebrates women who are breaking barriers globally.

My role in this campaign was to design its look and feel, featuring impactful shots of the athletes paired with a minimalist typographic approach. The design plays with the word "Impossible," transforming it into "I'm Possible" by breaking the text with Adidas' iconic three-stripe symbol. This look and feel was used globally and translated into multiple languages.