Rock is Born
Creating the true rock’n’roll umbilical cord.
For 28 years, Radioacktiva, the best rock radio in Colômbia, aims to keep rock alive from generation to generation. The first legacy that every rocker parents should give to kids is the passion for rock. For this, they received in the hospital a different t-shirt to cut equal an umbilical cord. To receive this t-shirt, the parentes should sign up for the site.
Agency: DDB Colombia
Creative Director: Leo Macias