Positive Tracks

Positive Tracks, the radio show that helps fight depression.

According to studies, music can be great help in beating depression. So, how can Mundo Livre FM, an important radio station on Brazil, help with this?

I've created a formula to select positive songs, using acoustic and cognitive criteria, such as fast tempo, major tones, positive lyrics and band history.

This formula and the app select songs that show positivity ratings higher than 70%.

With its songs playlist, Mundo Livre FM launched a new show: Positive Tracks, airs everyday at 1am, when most people are by themselves, something that tends to trigger their depression.

Learn more about the project clicking here (portuguese only).

Agency: Candy Shop
Client: Mundo Livre FM
Creative Director: Bruno Regalo
Art director: Thiago Matsunaga, Bruna Serves
Copywriting: Zé Luís Schmitz


Selected works

UI/UX ‧ Art Direction ‧ Visual Design

Art direction ‧ Type development ‧ Lettering

Graphic design ‧ Art direction ‧ Illustration

Campaign ‧ Art direction ‧ Dev

Campaign ‧ Art direction ‧ Illustration

Illustration ‧ Graphic Design

Product Design ‧ Dev

Branding ‧ Type design ‧ Art Direction

Campaign ‧ Graphic Design ‧ Tee Graphics

Campaign ‧ Graphic Design

Branding ‧ Art Direction ‧ Packaging

Branding ‧ Illustration ‧ Art Direction

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