G-Words

Greatness starts with G.

Gatorade believes that athletic greatness doesn’t start in the spotlight, it begins behind the scenes, with hard work, day-in, and day-out. The 2021 Gatorade campaign sets out to celebrate all of the little moments of passion, motivation, and dedication that fuel an athlete’s journey.

I've had the pleasure to work with Gatorade and TBWA\Chiat\Day LA design team to develop a typographic system that inspires and reminds athletes that Greatness starts with G.

Agency: TBWA\Chiat\Day LA
Client: Gatorade
Head of Art and Design: Bruno Regalo
Design: Thiago Matsunaga

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Selected works

UI/UX ‧ Art Direction ‧ Visual Design

Art direction ‧ Type development ‧ Lettering

Graphic design ‧ Art direction ‧ Illustration

Campaign ‧ Art direction ‧ Dev

Campaign ‧ Art direction ‧ Illustration

Illustration ‧ Graphic Design

Product Design ‧ Dev

Branding ‧ Type design ‧ Art Direction

Campaign ‧ Graphic Design ‧ Tee Graphics

Campaign ‧ Graphic Design

Branding ‧ Art Direction ‧ Packaging

Branding ‧ Illustration ‧ Art Direction

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