Greatness starts with G.
Gatorade believes that athletic greatness doesn’t start in the spotlight, it begins behind the scenes, with hard work, day-in, and day-out. The 2021 Gatorade campaign sets out to celebrate all of the little moments of passion, motivation, and dedication that fuel an athlete’s journey.
I've had the pleasure to work with Gatorade and TBWA\Chiat\Day LA design team to develop a typographic system that inspires and reminds athletes that Greatness starts with G.
Agency: TBWA\Chiat\Day LA
Head of Art and Design: Bruno Regalo
Design: Thiago Matsunaga